BLACKPINK makes a stylish comeback with their latest single titled “JUMP,” released alongside its official music video at 1 PM (KST) on July 11.
This marks the full group’s return after a surprise appearance at the Goyang Sports Complex concert earlier this month.
From powerful drum beats to wild electric guitar riffs, “JUMP” delivers an impact from the very first second.
The music video feels like a Hollywood superhero film, packed with dramatic and cinematic action before transforming into BLACKPINK’s signature bold, edgy, and charismatic style.
Jisoo, Jennie, Rosé, and Lisa shine in front of colorful graffiti murals, delivering an energetic and captivating performance.
Even more exciting, there’s a creative scene where all four members appear inside the heads and mouths of their fans.
It’s a concept reminiscent of the animated film Inside Out, fun and truly unique.
The music video was directed by Dave Meyers, who also directed Lisa’s solo video “New Woman.”
His touch, blending reality and fantasy, gives the “JUMP” concept an extraordinary visual strength.
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With this release, BLACKPINK not only introduces a new song but also makes a bold statement that they remain at the pinnacle of the pop music world and are ready to soar even further. – BOOM!
