KRU, Malaysia’s iconic music trio, once again proves their excellence as singers, composers, and producers with the release of their second single from the Kaset album, titled “One More Time.” This song highlights the strong vocals of Norman, Yusry, and Edry, delivering deep emotions that reflect their artistic maturity.
Fully composed by KRU, “One More Time” takes listeners back to the 90s R&B era, which has always been the group’s signature style. The song carries a heartfelt message, telling the story of someone who fails in love but is forced to accept the happiness of their former lover with someone else.
One of the unique features of this song is the use of AI technology through Digital Twin in its music video. The video showcases KRU’s facial transformation from the past, present, and future, offering fans an exceptional visual and emotional experience.
“KRU is truly a versatile artist,” said Kenny Ong, Managing Director of Sony Music Entertainment Sdn Bhd.
“We believe ‘One More Time‘ will become a classic song that remains relevant for decades to come,” he added.
Previously, the first single from Kaset, “Voodoo,” received an overwhelming response, not just in Malaysia but also in Singapore, Brunei, Indonesia, the United Kingdom, and the United States. The “Voodoo” music video amassed over 1.2 million views on YouTube in a short period.
“It has been our tradition to release a ballad after an upbeat single,” said Norman, representing KRU.
“We hope ‘One More Time’ receives great support and continues the momentum of the Kaset album,” he added.
“One More Time“ is available on all digital platforms, including Apple Music, Spotify, and YouTube Music, starting January 17, 2025. For the latest updates, follow KRU on their official social media platforms. – BOOM!
