PUMA is once again stealing the spotlight among sportswear fans with the launch of a brand-new promotional video for the ‘PUMA Speedcat Ballet’ campaign, featuring their Global Ambassador, Rosé from the sensational K-pop group BLACKPINK.
The promotional clip and several exclusive photos of Rosé were released yesterday, sparking excitement among fans who can’t wait to grab the latest collection.
ROSÉ FOR PUMA pic.twitter.com/3zkorsjUEJ
— rosé pics (@rosespics) April 14, 2025
According to earlier reports, since Rosé was announced as PUMA’s Global Ambassador, the brand’s sales have surged by up to 49%, proving the massive influence of the Korean star in the global fashion world.
“Products worn by Rosé in PUMA’s campaigns are now highly sought after by fans worldwide,” an industry source reported.
Even more exciting, the Puma Palermo sneaker previously promoted by Rosé completely sold out in China, not only on the Douyin platform (China’s version of TikTok) but also on major e-commerce platforms like Tmall and JD.
For the record, PUMA also made history by ranking first in sneaker sales on Douyin, with over 56,000 units sold.
With the release of this new promotional video, fans definitely won’t want to miss their chance to be among the first to own the exclusive ‘Speedcat Ballet’ collection.
Rosé isn’t just dominating the music stage — she’s also shaking up the global sportswear fashion world! – BOOM!