The rising local dessert brand, Kunafa Aiwahhh, made a surprise move by appointing Datuk Seri Aliff Syukri and his family as ambassadors in conjunction with the launch of their new flavor, Kunafa Mangga Lima.
According to the director of Aiwahhh Global Sdn. Bhd. and popular influencer, Ojen Aiwahhh (real name Mohd Ruzain Ahda), the choice of Aliff Syukri was perfect because he is strongly associated with mango products.
“Aliff Syukri is famous for his pickled mango, so pairing him with Kunafa Mangga Lima is a natural fit. In fact, the idea of creating this mango flavor actually came from him,” Ojen explained.
However, convincing the famous businessman was not an easy task.
“Aliff Syukri and his family are the most expensive ambassadors I have ever paid. But he is very dedicated and gives 100% commitment.
His first condition was that the product must pass his taste test first,” he said.
Aliff Syukri admitted that he only accepted the offer because he trusted the quality and, of course, the attractive payment.
“I think no one can afford to pay me to be a product ambassador except Ojen. I’m already wealthy, so business is still business. Kunafa Mangga Lima tastes great, and the payment is just as great,” he joked.
He also added that this collaboration benefits both parties.
“My followers are mostly people in their 40s and above, while Ojen’s followers are Gen Z.
So we’re actually sharing each other’s popularity,” he continued.
Interestingly, this collaboration also features his wife, Datin Seri Shahida, and their children.
Kunafa Mangga Lima, made with a unique mix of fresh mango, pomegranate, mint leaves, saffron, and cheese, is now available for RM45 at the Havoc Food Festival, Stadium Shah Alam until August 31. – BOOM!
