Following recent reports regarding a tax evasion scandal involving actor Kim Seon Ho, fashion brand BEANPOLE has limited the star’s appearance in its ongoing promotional campaign.
The brand reportedly deleted teaser advertisement videos featuring Kim Seon Ho for the Spring 2026 Collection from its official Instagram account.
On YouTube, parts of the video have now been set to private and can only be accessed via direct links.
The teaser advertisement was previously used to promote BEANPOLE’s latest collection and attracted significant attention, especially as it was released in tandem with Kim Seon Ho’s appearance in his latest Netflix K-drama, Can This Love Be Translated.
International media viewed BEANPOLE’s move as a precautionary step to protect the brand’s image amid the ongoing controversy.
Allegations that Kim Seon Ho received entertainment income through a family-owned company have also raised questions regarding his tax payments, further increasing pressure on the actor.
The sudden restriction by a major brand such as BEANPOLE is seen as not only affecting Kim Seon Ho’s image, but also inviting greater public scrutiny of the controversy currently surrounding his career. – BOOM!
