After the phenomenal success of his first product, which sold over 5 million cans in just three weeks, G-Dragon is back with the launch of the new PeaceMinusOne Red Highball, a collaboration between his fashion brand, PeaceMinusOne, and beverage conglomerate Buruguru.
This special drink will go on sale starting May 27, 2025, coinciding with Korea’s first Aerospace Day celebration.
What’s exciting is that this Red Highball is Korea’s first highball made with fresh fruit and red wine, boasting a deep red color and an exclusive taste from refined wine tannins. The fresh fruit flavors are enhanced to deliver a deeper, more structured aromatic experience.
Unlike the original product, the PeaceMinusOne Red Highball will only be sold for 88 days, making it a limited edition that’s sure to be a hot item among fans. It will also only be available at select locations nationwide.
The first location to sell this product is the CU branch at Olympic Park, Seoul, opening on May 27.
Interestingly, this store will be fully transformed into a space station concept, with only 8,888 cans available on the first day.
More concept stores like this will open across the country, making the experience of purchasing this drink highly immersive and exclusive. – BOOM!
