![[V] BOOM! Takes It To The Next Level With AI Hosts & Bilingual Content!](https://www.boom-entertainment.com/wp-content/uploads/2025/02/BOOM-Feature.png)
The entertainment portal BOOM!, launched in July 2021, is now taking a bigger step by bringing bilingual content and introducing AI Hosts for a more interactive and innovative news experience.
In its three years in the digital publishing world, BOOM! has formed various paid collaborations with well-known brands such as UDA Holdings Berhad, ByMarlena, H&S Delight, and many more, strengthening its position as an entertainment and lifestyle news platform in Malaysia.
Not only that, BOOM! also has a large following across social media platforms like TikTok, Instagram, Facebook & YouTube, making it one of the most popular entertainment portals in the country.
To revolutionize news delivery, BOOM! has introduced AI Hosts consisting of:
- Ash & Lea – AI in Malay
- Luca & Michelle – AI in English
Chief Executive Officer of KRU Group, Dato’ Norman Abdul Halim, emphasized that this innovation is not just about delivering news, but also a step to bring the Malaysian creative industry to the global level.
“With the introduction of English content and AI Hosts, BOOM! is not only delivering news but also helping local brands break into the international market,” he said.
With continuous innovation and a more dynamic approach, BOOM! continues to grow as a quality, interactive, and internationally recognized entertainment portal! – BOOM!
